Why dynamic rates are gaining momentum

Ahmad Faruqui has been researching electricity pricing since the mid 1970’s, when the cost of a kilowatt-hour was flat. But in the 80’s and 90’s, he started working on dynamic pricing – pioneering the concept of time-of-use rates.

The big breakthrough for time-of-use rates came during the fallout from the California energy crisis. Later, thanks to the rollout of smart meters, more power providers started experimenting with dynamic rates.

Now, new technology is making time-of-use rate design more transparent. This week, Ahmad talks with Brad about why dynamic pricing is gaining momentum among electric utilities – and what makes for good rate design.